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Duration : 0:1:36

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Google Tech Talk
June 8, 2009

ABSTRACT

“If It Feels Good Do It” : Using Neuromarketing to Go Beyond Click-Through: the Emerging Understanding of the Links Between Biometric Measures and Consumer Response to Media, presented by André Marquis.

Advances in neuromarketing over the past decade have moved the industry to a point where it is finally a practical addition to the marketer and product designer’s toolbox. Mr. Marquis will demonstrate how tracking the second-by-second engagement of consumers interacting with a variety of media using biometric measurements including eye tracking, heart rate, breathing,
GSR and movement allows companies to better understand how they cognitively process and emotionally react to visual information. He will present examples showing how advertisers, TV and Web companies have optimized their media to avoid confusion, break through the clutter and resonate with
consumers to maximize retention and avoid undesirable behaviors including fast forwarding and navigating away.

André Marquis is currently the Senior Vice President of Sales and Marketing at Innerscope Research which is dedicated to solving difficult market research questions by measuring and analyzing subconscious emotional responses to media. Andre has a long record of starting successful technology-based ventures with a particular focus on winning in markets where evidence-based decision making is critical, e.g. advertising, healthcare and pharmaceuticals.

Prior to Innerscope, Mr. Marquis was the founder CEO of Amplyx Pharmaceuticals, an early stage drug development company that creates improved small molecule drugs. He was also the CMO of Log Savvy which developed the first massively parallel system able to analyze the huge amount of data required to understand “Web 2.0″ emergent social activity. He was the COO of Chorus, a group inside Eli Lilly that has dramatically increased the efficiency of the Pre-Clinical through Phase II drug development through outsourcing as well as the CTO and Senior Vice President of Marketing at iPIX. iPIX was the world’s largest manager of Internet visual content and created the technology and infrastructure for eBay’s Picture Service. Mr. Marquis was a founder and Vice President of Marketing at Emptor which became Accept.com, a Kleiner Perkins, Benchmark Capital backed ecommerce company that was acquired by amazon.com

Duration : 0:49:15

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Ray Anderson discusses corporate responsibility and the environment. Extract from The Corporation – 2004

Duration : 0:9:45

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This is a part from the movie “Bigger Stronger Faster”. It describes how to quickly make your own supplement company and be rich using prop blends

Duration : 0:3:14

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Seems like a good idea, no? The oil companies owe a lot to the big three, and without them there, the oil companies would surely see a drop in demand and therefore, a drop in profit (well, a little bit). Anyway, I know it’s a far stretch, but any thoughts?

I love this idea!

One private organization helping another? With no government intervention?

Brilliant!

I’m moving to Marietta GA within the next month and I was wondering if anyone that is from that area could give me some info on what natural gas companies are the best ones (and cheapest) to go with.

Infinite energy has really good rates (72 cents per therm) but they do a really strict credit check. Scana is what I have, if you use a variable rate it usually balances out, but gas prices are really high right now!

We want to expand our program for that we need funds we are looking for any Ltd.,Company can sonsor the enviornment awerness about globle warming

Al Gore just got a really big check for being a total moron on the entire subject. Maybe he can give you a loan for the biggest scam ever invented.

I believe these are good products – correct me if I’m wrong – and I would like to consider compostable containers at my company.

There are a number of manufacturers of various types of compostable containers. A quick Google search shows quite a few.

Even if you can’t find the ones that Whole Foods uses, any type of compostable container would be an improvement over non-compostable containers.

need to find the anme and address of company fax number doesn’t help where can i find directory like anywho that will give names of companys when you put in fax numbers

thanks eschol

Most companies don’t register the fact that a line is being used specifically for fax numbers, as it’s not a requirement. So there isn’t a directly for them as such. It would just be a second line under the company name. You need to call the company and ask them for their fax number.

I am thinking about joining a profitable non-public and need to find more info. Any suggestions on free info on the web?

guidestar.com will give you their 990 online and a list of employees amking over $50,000/year, but not all employees.