Layar, worlds first mobile Augmented Reality browser
November 292009
http://www.layar.com
The first mobile Augmented Reality browser premiers in the Netherlands
Five Dutch content providers to participate in the worlds first AR browser
AMSTERDAM, Tuesday June 16th, 2009. Mobile innovation company SPRXmobile launches Layar, worlds first mobile Augmented Reality browser, which displays real time digital information on top of reality (of) in the camera screen of the mobile phone. While looking through the phones camera lens, a user can see houses for sale, popular bars and shops, jobs, healthcare providers and ATMs. The first country to launch Layar is The Netherlands. Launching partners are local market leaders ING (bank), funda (realty website), Hyves (social network), Tempo-team (temp agency) and Zekur.nl (healthcare provider).
How it works
Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass. Layar is first avaliable for handsets with the Android operating system (the G1 and HTC Magic). It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers. This makes Layar a new type of browser which combines digital and reality, which offers an augmented view of the world.
Dutch launch
The premier launch is for the Dutch market. Launching content partners are ING (ATMs), Funda (houses for sale), Hyves (social network hot spots) Tempo-team (jobs) and Zekur.nl (healthcare providers). Layar will be launched per country with local content partners in order to guarantee relevent results for the end user. SPRXmobile is planning further roll-outs, together with local partners, in Germany, the UK and the United States this year. SPRXmobile wil continue with regular releases of new layers after each local launch. The Layar application will be available via the Android Market. Other handsets and operating systems are in development with a prime focus on the iPhone 3G S.
SPRXmobile
Layar is developed by SPRXmobile, a mobile innovation company.
Eventually, the physical and the virtual worlds will become one. Many visions on Augmented Reality have already been developed, but we are proud to be able to bring this one step closer to reality, says Raimo van der Klein, co-founder of SPRXmobile.
More information:
http://layar.eu en http://www.sprxmobile.com.
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November 29th, 2009 at 9:38 am
That’s very sad. …
That’s very sad. Slow sluggish experience.
November 29th, 2009 at 9:38 am
I’m pretty sure …
I’m pretty sure that’s the T-Mobile G1
November 29th, 2009 at 9:38 am
stupid thing
stupid thing
November 29th, 2009 at 9:38 am
@AppA Prices look …
@AppA Prices look right to me. These are of course apartments, not whole buildings.
November 29th, 2009 at 9:38 am
Which Android phone …
Which Android phone is that?
November 29th, 2009 at 9:38 am
iPhone for free at …
iPhone for free at gifter7. com
It’s real. Don’t want it – do NOT go there.
terrific movie.
November 29th, 2009 at 9:38 am
layar for life!
layar for life!
November 29th, 2009 at 9:38 am
lol house prices in …
lol house prices in Amsterdam aren’t that cheap?
November 29th, 2009 at 9:38 am
Nice.
Nice.
November 29th, 2009 at 9:38 am
Does this sound …
Does this sound like 64k sound to you?
November 29th, 2009 at 9:38 am
“Liar” is a better …
“Liar” is a better name
November 29th, 2009 at 9:38 am
i have the g1 i …
i have the g1 i know people who have traded their iphone for a g1, i think the iphone is better id rather have an i phone i honestly think the g1 sucks most of the apps are shit.
November 29th, 2009 at 9:38 am
dude go find out …
dude go find out theres no reason for me to bullshit around, im telling the truth and straight facts
November 29th, 2009 at 9:38 am
ha ha, whatever man …
ha ha, whatever man, stay in your little world, if you want real games you and me both know you don’t do it on a phone, you do it on a computer or a console, or something like a hacked psp that can run anything you could really imagine
November 29th, 2009 at 9:38 am
its not controlled …
its not controlled nor limited, i do whatever i want, and even if apple tries it fails, i was talking about hardware of the phone, its the best phone that is out there, perfectly balanced, doesn’t lag, i play freaking quake 3 on it in multiplayer, have games on 1 GB, what about your crap? how many 1MB java games does it have on it?
November 29th, 2009 at 9:38 am
w/e dude, stay with …
w/e dude, stay with your apple controlled and limited phone, AT&T Sucks
November 29th, 2009 at 9:38 am
This is a clever …
This is a clever app and usage of AR- look at Intel’s Ultra-Thin laptop site that demonstrates 3D Augmented Reality in action an A4 sheet of paper turning into the thinnest virtual laptop on Earth
November 29th, 2009 at 9:38 am
doesnt the music …
doesnt the music sound like legend of zelda ocarina of time when your in zoras domain that underwater cave place with those fish people
November 29th, 2009 at 9:38 am
AR is dope!
AR is dope!
November 29th, 2009 at 9:38 am
it lags, cant you …
it lags, cant you see? im on iphone 3GS
November 29th, 2009 at 9:38 am
doesnt lag on my …
doesnt lag on my device, what device are you on?
November 29th, 2009 at 9:38 am
amazing but I wish …
amazing but I wish it could interact with google streetview in some way so I could find apartments somewhere that i’m not standing. :/
November 29th, 2009 at 9:38 am
LAWLS
LAWLS
November 29th, 2009 at 9:38 am
My iPod is …
My iPod is fantastic! I won it in internet! You can try at gadgetton. com
I hope you will get one
November 29th, 2009 at 9:38 am
little lag? dude …
little lag? dude ure first of all confusing computer with a phone, my jailbroken 3GS runs 15 apps that use 3D, live chats all messengers you know, downloads some movie or song and all that smoothly, this just sucks, badly, i bet its one app that is running and its just really bad, iphone has best processor with best memory with best battery that have been stabilized by latest soft update – it got like 30% more life, so suck on that punk