“If It Feels Good Do It” : Using Neuromarketing to Go Beyond
December 302009
Google Tech Talk
June 8, 2009
ABSTRACT
“If It Feels Good Do It” : Using Neuromarketing to Go Beyond Click-Through: the Emerging Understanding of the Links Between Biometric Measures and Consumer Response to Media, presented by André Marquis.
Advances in neuromarketing over the past decade have moved the industry to a point where it is finally a practical addition to the marketer and product designer’s toolbox. Mr. Marquis will demonstrate how tracking the second-by-second engagement of consumers interacting with a variety of media using biometric measurements including eye tracking, heart rate, breathing,
GSR and movement allows companies to better understand how they cognitively process and emotionally react to visual information. He will present examples showing how advertisers, TV and Web companies have optimized their media to avoid confusion, break through the clutter and resonate with
consumers to maximize retention and avoid undesirable behaviors including fast forwarding and navigating away.
André Marquis is currently the Senior Vice President of Sales and Marketing at Innerscope Research which is dedicated to solving difficult market research questions by measuring and analyzing subconscious emotional responses to media. Andre has a long record of starting successful technology-based ventures with a particular focus on winning in markets where evidence-based decision making is critical, e.g. advertising, healthcare and pharmaceuticals.
Prior to Innerscope, Mr. Marquis was the founder CEO of Amplyx Pharmaceuticals, an early stage drug development company that creates improved small molecule drugs. He was also the CMO of Log Savvy which developed the first massively parallel system able to analyze the huge amount of data required to understand “Web 2.0″ emergent social activity. He was the COO of Chorus, a group inside Eli Lilly that has dramatically increased the efficiency of the Pre-Clinical through Phase II drug development through outsourcing as well as the CTO and Senior Vice President of Marketing at iPIX. iPIX was the world’s largest manager of Internet visual content and created the technology and infrastructure for eBay’s Picture Service. Mr. Marquis was a founder and Vice President of Marketing at Emptor which became Accept.com, a Kleiner Perkins, Benchmark Capital backed ecommerce company that was acquired by amazon.com
Duration : 0:49:15
[youtube -JXyhJYsFbQ]
December 30th, 2009 at 6:28 pm
lol…….i heard …
lol…….i heard the expresso!
December 30th, 2009 at 6:28 pm
good
good
December 30th, 2009 at 6:28 pm
Thank you..
Thank you..
December 30th, 2009 at 6:28 pm
superb
really cool. …
superb
really cool.
I want to add one thing
People always want to do something.
So when you are watching something on youtube, you can do that. SO your emotional attachment goes high. Because you start thinking what to do so your cognitive attachment goes high..
December 30th, 2009 at 6:28 pm
Yes, the conscious …
Yes, the conscious though process can be cleverly circumvented. What good for society can possibly come from that? The animal reactions glorified here are a million years old and did not give rise to civilization. They’re trying to destroy civilization and make money on the way down, essentially looting.
December 30th, 2009 at 6:28 pm
lol. Word!
lol. Word!
December 30th, 2009 at 6:28 pm
Oh sorry, I mean, …
Oh sorry, I mean, This guy on this video might hear some thunders next to him, Aliens RULZ
December 30th, 2009 at 6:28 pm
You might hear a …
You might hear a serious thunder next to you.
December 30th, 2009 at 6:28 pm
You may feel a …
You may feel a slight pressure…
December 30th, 2009 at 6:28 pm
Yes we are all very …
Yes we are all very happy that they study it in order to make sure it won’t understand that they toy with it.
December 30th, 2009 at 6:28 pm
I think we should …
I think we should start studying your brains.
All the people that have been involved in this,
You have a hello message from space
We come in peace of course……
December 30th, 2009 at 6:28 pm
TakeAway? – be very …
TakeAway? – be very very cheap and very very slow to buy. Otherwise you will be a sap following the crowd…..
December 30th, 2009 at 6:28 pm
Oh isnt this great. …
Oh isnt this great. the only way we can get to study the brain in significant depth is to make it at the behest of a very ignoble yet still legal group of people ==> marketing firms.
December 30th, 2009 at 6:28 pm
right, we would all …
right, we would all rather have money poured into neuro-research that will attack the problem of us not buying twinkies enough.
December 30th, 2009 at 6:28 pm
feel, do, think.
…
feel, do, think.
its all about finding the perfect emotional fuel to generate the best production.
December 30th, 2009 at 6:28 pm
first time in a …
first time in a while since a which through a whole google techtalk. found it very ENGAGING.
December 30th, 2009 at 6:28 pm
I was thinking …
I was thinking something in the same lines. But this type of research will pour more money into brain research which is positive.
It is still pretty sick though!
December 30th, 2009 at 6:28 pm
I’m SO relieved …
I’m SO relieved they’re studying the human brain so they can market to it better…! What a relief.
December 30th, 2009 at 6:28 pm
lol google ads … …
lol google ads … google doesn’t even want them on there videos
hahahaahah muhauahaha
December 30th, 2009 at 6:28 pm
xbox project nano
xbox project nano
December 30th, 2009 at 6:28 pm
7:00 Expresso?
7:00 Expresso?