Duration : 0:3:27

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Duration : 0:5:27

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Duration : 0:5:3

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Google Business Directory Listings are a great way for real estate agents to get free traffic to their real estate website and find clients online. Get more information on selling homes online and Internet marketing at www.digmarketing.org

Duration : 0:5:59

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ABSTRACT

“If It Feels Good Do It” : Using Neuromarketing to Go Beyond Click-Through: the Emerging Understanding of the Links Between Biometric Measures and Consumer Response to Media, presented by André Marquis.

Advances in neuromarketing over the past decade have moved the industry to a point where it is finally a practical addition to the marketer and product designer’s toolbox. Mr. Marquis will demonstrate how tracking the second-by-second engagement of consumers interacting with a variety of media using biometric measurements including eye tracking, heart rate, breathing,
GSR and movement allows companies to better understand how they cognitively process and emotionally react to visual information. He will present examples showing how advertisers, TV and Web companies have optimized their media to avoid confusion, break through the clutter and resonate with
consumers to maximize retention and avoid undesirable behaviors including fast forwarding and navigating away.

André Marquis is currently the Senior Vice President of Sales and Marketing at Innerscope Research which is dedicated to solving difficult market research questions by measuring and analyzing subconscious emotional responses to media. Andre has a long record of starting successful technology-based ventures with a particular focus on winning in markets where evidence-based decision making is critical, e.g. advertising, healthcare and pharmaceuticals.

Prior to Innerscope, Mr. Marquis was the founder CEO of Amplyx Pharmaceuticals, an early stage drug development company that creates improved small molecule drugs. He was also the CMO of Log Savvy which developed the first massively parallel system able to analyze the huge amount of data required to understand “Web 2.0″ emergent social activity. He was the COO of Chorus, a group inside Eli Lilly that has dramatically increased the efficiency of the Pre-Clinical through Phase II drug development through outsourcing as well as the CTO and Senior Vice President of Marketing at iPIX. iPIX was the world’s largest manager of Internet visual content and created the technology and infrastructure for eBay’s Picture Service. Mr. Marquis was a founder and Vice President of Marketing at Emptor which became Accept.com, a Kleiner Perkins, Benchmark Capital backed ecommerce company that was acquired by amazon.com

Duration : 0:49:15

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ABSTRACT

Peter Carpenter, who served as the Executive Vice President of the ALZA Corporation (an innovative pharmaceutical company and Google’s former Mountain View neighbor) will discuss how ALZA dramatically changed the labeling of one of its products in order to better protect both its customers and the company.

Speaker: Peter F. Carpenter AB, MBA
Mr. Carpenter received his AB degree in Chemistry from Harvard College in 1962 and his MBA in Research and Development Management from the University of Chicago in 1965. He served in the U.S. Air Force from 1962 to 1968 with assignments with the Air Force Systems Command and as a Program Manager in the Advanced Research Projects Agency (ARPA). From 1968 until 1971 he was the Assistant Director of the Center for Materials Research at Stanford University and a doctoral student in Organizational Behavior at Stanford University Graduate School of Business. He subsequently served in the U.S. Office of Management and Budget (OMB) and as the Deputy Executive Director of the U.S. Price Commission. From 1973 to 1976 he served as the Assistant Vice President for Medical Affairs and then Executive Director of the Stanford University Medical Center. He joined the ALZA Corporation in 1976 as Vice President. At ALZA he had responsibility for corporate strategy and a number of product development projects and served as Executive Vice President and also as President of the ALZA Development Corporation until his retirement in 1990. Mr. Carpenter has served on a number of Institute of Medicine committees including the Committee to Study Decision-making on Biomedical Innovations and has served on the board and as Chairman of the American Foundation for Aids Research (AmFar) and on the board and as Chairman of the Haas Center for Public Service at Stanford University. From 1991 to 1994 he was a Visiting Scholar at the Center for Biomedical Ethics at Stanford University. He founded the Mission and Values Institute in 1991 and currently serves on the boards of a number of non-profit organizations including Annual Reviews, InSTEDD, the Village Enterprise Fund, Project Baobob, the Menlo Park Fire Protection District and the UC Berkeley School of Public Health Policy Advisory Council. He was a Smokejumper with the U.S. Forest Service and holds USAF and USMC Master Parachutists ratings and private pilot single engine, instrument and glider ratings.

Duration : 0:35:47

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“Hi Matt! If you would open your own Digital Marketing/SEM/SEO company, what would you do different from the other thousand companies out there?”

This video is part of a “Grab Bag” series in which Matt Cutts, head of Google’s webspam team, answers questions from webmasters. We’re not currently taking new video questions, so your best bet for getting an answer about webmaster-related search issues is to head to our help forum: http://www.google.com/support/forum/p/Webmasters?hl=en

Duration : 0:1:56

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